公司百度百科上传编辑技巧,词条过审率超90%!

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经过百科优化网对百度百科词条创建的上百次实践,研发出来一套《企业百科编辑规范及评分细则》,按照我们总结的这套细则操作,百度百科词条通过的成功率在90%左右。

企业百科编辑规范及评分细则 企业简介 1、XX 公司是 XX(公司性质);2、简要发展历程(创建时间、变革等);3、主营业务 (产品/服务等);4、规模地位(分公司数量、主要荣誉、行业地位至少有一项。)

评分规则:(50 分: 1、2、3、4 各自占 10 分,语句通顺 10 分。)

图片 Logo 图:尺寸 270*270,无水印,无变形,不模糊。 正文图片:图片无水印、无变形、不模糊、和对应目录相关。

评分规则:(20 分,以上两点各 10 分。)

发展历程 (在公司的发展中有重大影响的事件,按照时间+事件的格式罗列)

XX 年 X 月 X 日,XX 公司创立。

XX 年 X 月 X 日,XX 公司发生 X 事情。

XX 年 X 月 X 日,XX 公司收购、创立新的重大产品等等。

评分规则:(30 分:至少有一条历程按照时间+事件格式可得 20 分; 5 条以上再得 10分)。

主营业务 主要生产 XX 产品/主要提供 XX 服务等。 产品:需提供产品发布时间、产品名称、产品用途。 服务:需包含服务对象、服务内容。

(产品示例:2014 年,百度百科推出企业百科,主要向企业提供的基于企业类词条的

评分规则:(30 分:产品,包含任何产品信息,即可得 10 分,至少有一条包含产品发 布时间+产品名称或者产品名称+产品用途得 10 分,按照产品发布时间、产品名称、产品 用途格式可得 20 分;服务,包含任何服务内容,可得 10 分,至少有一条包含服务对象、 服务内容即可得 20 分。)

所获荣誉 包含获得荣誉的时间、颁发荣誉的机构、获得荣誉名称。

XX 年 X 月 X 日,企业获得 XX 单位/XX 活动的 XX 荣誉。

(例如:2014 年 3 月 6 日,北京 XX 公司获得北京市政府颁发的“优秀企业”荣誉证书。(内容虚构,仅为示例))

评分规则:(20 分:该目录下包含任何荣誉相关信息,即可得 10 分;至少有一条包含 获得荣誉的时间、颁发荣誉的机构、获得荣誉的名称即可得 10 分。)

文化理念 公司倡导的主要文化理念。(并非企业目标)

评分规则:(20 分:包含任何文化理念相关内容即可得 15 分,30 字内再加 5 分。)

自定义内容 目录设置合理,内容和词条紧密相关。

评分规则:(10 分:至少新增一个自定义模块即可得 10 分)

UGC 内容 首先解释一下概念:PGC,代指从企业百科专属后台编辑的内容,UGC 代表从词条页 编辑的内容。

UGC 内容只建议添加公司地址及地图信息,不再添加其他信息。

1、如果之前 UGC 没有内容,请添加一级目录“企业地址”,填写企业地址并插入地图 模块。

2、如果之前 UGC 有内容,请删除和 PGC 重复的内容、删除弱相关内容、修改不规范 性用词等,之后添加企业地址及地图模块(建议直接全部删除,添加一级目录“企业地 址”,并插入地图模块)。

评分规则:(20 分:之前无内容者,新增一级目录,添加地图模块即可得 20 分;之前 有内容者,删除重复内容、弱相关得 10 分,添加一级目录地图模块得 10 分或者全部删除 内容之后,直接添加一级目录地图模块,直接得 20 分。若企业在地图上无法查询到导致 无法添加地图模块的话,只添加企业地址即可得 20 分。)

示例词条 上海胜华电缆(集团)有限公司

常见问题 用词:词条全文请避免使用任何主观性、修饰性用词(例如:一流的服务、完美的品 质,高质量的产品、国际知名、我们公司、给您提供、让您可以、用户信赖等。)如果使 用下列全国首创、行业第一等具有排名性质的用词,需要权威的参考资料。

目录不对应:请避免在对应目录下添加非本目录内容,例如所获荣誉下添加产品介绍内容。

冗余、弱相关:请不要添加评论性、和词条主体属于二次关系等弱相关内容。比如对 产品的评价,公司创始人图书等作品。(公司创始人相对于企业属于直接关系,但是,创 始人的图书等作品信息,相对于企业属于二次关系,因此不建议添加。)

扣分项 基本编辑中以下情况会进行扣分。

适用范围 本规则仅适用于无需添加参考资料的企业百科,对于新版企业百科,UGC 内容以上的目 录,均需要从企业百科专属后台编辑。对于旧版企业百科,UGC 内容以上的目录仍然使用 UGC 编辑,目录与之对应即可。对于企业荣誉、排名等关键信息,原则上参考资料不做评 分要求,但是必要时需要企业能够提供出参考资料,否则以主观性评判。

百度百科上传时的一些技巧和套路1、百科文案不要出现浮夸词,例如“最好”“第一”“好评”等等,如有尽量都删掉;

2、在编辑百科文案过程中,尽量添加2-4张相关图片,增加这个百科的丰富性,提高收录的价值

3、在编辑百科文案过程中,多设置一些相关内链,例如:电器品牌,多设置一些技术术语、行业词等,提高该百科创建的必要性,创建成功率会增加;

4、最后就是最重要的参考资料选择了,参考资料需要权威门户网,例如:新浪、搜狐、网易、腾讯,地方日报等,禁忌发一些无人知晓的小站;

5、再强调一下参考资料:文章要以新闻稿形式插入相关板块内容,来源权威最好直发,文章底部不能有免责声明;

6、账号等级:多练习编辑板块熟悉规则,升级资金板块ID等级。

百度百科如何快速通过攻略➤首先,从审核说起。

参考资料是很多人搞不定的一块,内容不够具有新闻性,带商业性、广告性强就会被直接砍掉。参考资料要体现新闻六要素:时间、地点、人物和事件的起因、经过、结果。因为是新闻,所以不会大篇幅介绍企业的背景、历程、个人经历等。

内容描述写的太硬也不行,要比较权威、中立,像个说明文一样。说奇葩点,有时一个标点符号错了都不给过,遇上周末审核人员少,也会延长审核周期。

遇上有同名的要看它们拆分没有,如果两个一样的词拆了,就算第三个创建出来,也只能排在它们后面,是先来后到的原则。没拆的话就可以人为拆分,安排到前头。

➤然后,再说说更新。

注意每次更新的内容不要太多,更新要从易到难,同时不要频繁更新,多次更新失败会拖慢审核进度。

➤最后,完善与优化排名。

真实的用户点击会提高搜索排名,多鼓励身边的人给百科词条点赞、收藏、分享,这些都会促进排名。百度官方还有很多权重因素,挺复杂的计算方式,属于商业机密,一般没有人知道,需要通过摸索慢慢发现。

我们接触过自己提交百科的客户,基本上90%都通过不了。阻碍主要有两点:一是参考资料,二是对百科规则不了解。它没有一个很明晰的规则,比如1+1=2这种很硬性的规律,要是公司有预算,找对人来做比较明智。不然外行人自己做个一两年都不一定有结果:


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