百度百科是如何进行企业营销

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说到搜索引擎优化,很多人都会想到利用论坛、贴吧、博客、问答、友情链接等方式来推广自己的网站。确实,推广网站的方式有很多种,这些都是众所周知且常用的方法,但是百科词条这种推广方式很容易让人忽略,原因是百科词条的审核力大,非常严格,带上网站链接的词条通过率普遍都很小。

因而,站长们在百科这一方面做推广难度系数就比较大,相对于其它的优化方式,百科词条可以说是费力不讨好,费时又费力,好不容易编辑的词条很可能审核通不过,再编辑,再提交,还是有可能通不过。所以,这种方式是很容易被站长们忽略甚至是废弃掉的一种难度推广。

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然而,百科词条如果做好了,优化效果还是很有质量的,毕竟百度、谷歌对百科给予的权重都很高,尤其是百度百科,这对增加网站的流量和权重是很有帮助的。

在这么多的网站推广方式中,我个人是很偏好于编辑百科词条的。其实,只要掌握了方法,编辑百科词条并不难。目前在百度百科和搜搜百科里相关的词条就有30多条,也都是近一个月编辑提交的。

以下分享我个人的百科推广经验:

一. 选择百科网站

目前的百科网站比较出名的有:百度百科、维基百科、互动百科和搜搜百科。

百度百科与搜搜百科是比较类似的,百科页面都比较有条理,适合我们中国人的阅读习惯,而维基百科则比较乱,而且很多是英文。互动百科的效果不是很好。所以,我偏向于百度百科和搜搜百科,也选择了这2个百科网站驻扎。

百度百科的用户比较多,里面的词条也比搜搜百科的要全面,所以很多百度百科里已经存在了的词条,搜搜百科里面没有。这时候就可以根据百度百科的词条去搜搜词条里创建或者补充词条了,然后在“扩展阅读”或者“相关资料”等地方带上自己网站的链接。

二. 词条与自己的网站相关

一般而言,选择创建或者完善的词条要与自己的网站相关,才能带上网站的链接,否则会因为广告嫌疑而通不过审核。

三. 创建词条很容易通过

站长们若根据自己网站创建相关的词条,带上链接很容易被通过。编辑修改已有的词条带链接比自己创建词条通过率要小的多。我在搜搜百科里创建了13个关于798的词条都很容易就通过了,补充完善的7个词条是一改再改,一审再审才通过。

四. 锲而不舍

众所周知,百科里带链接的词条是很难通过的。我在完善词条的时候第一次通不过的几率几乎达到了百分之九十九,但是不要紧,审核未被通过之后会给出未通过理由,比如正文不正确、含广告成分、标题不正确等,这些我经常遇到。那我就根据这些通不过的原因针对性地修改,一般就能通过了。

五. 审核者不同,审核结果也不同

百科词条即使是同一类词条不同时间段的审核者也不同,有些审核者没那么严厉就容易通过些。我在百度百科就有过几次经验,早上提交的词条未被通过,原因是有广告嫌疑,下午我未做任何修改继续提交,结果竟然通过了。

六. 不能同时提交多个带有同一个链接的词条

提交词条还要掌握的技巧就是多个带有同一个链接的词条不能一起提交。

如果在一个时间段内编辑了几个带有同一链接的词条,这样也是很难通过的。所以要分开,一个一个地提交,等到上一个词条审核通过了,再提交下一个,否则广告意图就太明显了,百科的审核者是不会予以通过的。

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