分析百度百科词条创建不通过的原因

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作为一名专门游走于各大企业,为老板和公司创建百度百科的“自由人”,从业7年,有太多话要说了。几年来,通过我手的企业不下300家。我还依稀记得,我刚入行的时候...

老板叫我过去说“小马呀,你知道吗,每个个人都有自己的品牌”。

刚入行的我一脸懵逼“哦对老板,所以,我们首先要做微信公众号是吧?”

“错!”

“微博也挺火的,难道是做微博?”

“错,我们要做百度百科,你想呀,想要咱们火,首先我得火起来呀,你去吧,找人或者自己研究,把我的个人百度百科做起来...”

于是,我就走上了这条“不归路”。关于百度百科快速创建并通过,我还是很有发言权的,下面,我就将我这几年的一些压箱底的东西拿出来跟大家一起探讨一下。

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一、百度百科有什么用?

1、百科具有权威的定义权,企业或品牌可以利用百科知识的形式进行权威表述;

2、品牌可以利用百科形式将“历史问题”说清楚,不会被标上广告的标签;

3、排名占位显著,基本都排在百度搜索前三的位置。

如果说的明确一点的话,那就是:百度百科能让你看起来更专业一些

二、百度百科创建的技巧

1、通常需要使用经公众媒体传播的资料,具体如下:

1)“新华网”、“人民网”、“中新网”等新闻机构网站刊登文章;

2.)“人民日报”、“光明日报”、“北京日报”、“陕西日报”、“南方周末”等中央及各地报纸刊物刊登文章;

3.)“中国政府网”、“中华人民共和国国防部官方网站”等中央和地方各级政府部门网站刊登文章;

4.)“中国科学院网站”、“北京大学网站”等公立学术机构、教育机构网站;

5.)“新浪”、“腾讯”、“搜狐”、“网易”等门户网站刊登文章;

6.)“36氪”、“时光网”等垂直分类的媒体网站刊登的文章。

2、如果您提交的词条属于人物、商业、医疗、书籍小说、政治类别,请参看下表准备参考资料:

1.)企业、产品(包括网站、客户端、软件)、品牌、商业活动类词条。

百科要求词条的所有关键信息点均有参考资料加以证明。常见的关键信息点包括基本信息(所在地、企业/产品类型、经营范围、成立时间、创办人、企业/产品规模等),生产产品或提供服务,产品功能或产品参数,所获荣誉等内容,请确认您提供了足够的参考资料可以证明上述所有信息的真实性。

2.)医生、医院、药品、医疗产品类词条。您编辑的所有内容均需要参考资料证明,若只有部分内容有参考资料证明不能通过。

不可使用自身网站作为参考资料,应使用国家卫计委(原卫生部)网站文章,或各省卫生厅网站文章,医学专业著作、期刊文章作为参考资料。不可使用虚假网站、售卖性质网站、公关文章作为参考资料。

3.政治相关词条,包括政府机构、政府人员、政府公文等。

4.人物类词条,包括娱乐人物、企业人物、体育人物、教师、研究员、学者等等。

1)百科要求词条的所有关键信息点均有参考资料加以证明。常见的关键信息点包括人物基本信息(生日、籍贯、民族等),所获荣誉,生平经历,事迹,作品,请确认您提供了足够的参考资料可以证明上述所有信息的真实性。

2)请使用新闻机构网站(人民网、凤凰网等)、中央及地方报纸刊物(人民日报、光明日报等)、门户网站(搜狐、新浪等)的新闻报道或人物所属单位的官方网站内容作为参考资料。

3)不可使用虚假网站、售卖性质网站、公关文章作为参考资料。

4)不可使用微博、各类百科、博客、论坛、空间等可修改类社区网站内容作为参考资料。

5.书籍小说类词条,包括出版书籍、网络小说等

要引用的参考资料网,不能是个人博客或贴吧论坛以及其它百科网中的词条链接,要是权威性的网站,比如一些门户网或主流媒体网(比如:新浪、网易、搜狐、新华网等)。

三、百度百科在2018年6月的新规。

百度百科已推出“本人词条编辑服务”,如果你发现自己的词条出现错误或者不够完善,就可以免费申请这个服务,更便捷地修改自己的词条啦!

1、什么是本人词条编辑服务?

本人词条编辑服务是百度百科为了提高人物词条信息准确性,方便本人便捷修改自己词条的错误而推出的服务,并且这项服务完全免费!

2、申请需要哪些条件?

如果想申请本人编辑服务,需要:

1)有属于自己的词条(就是名字跟你一样,内容写的也是你,重名的不算,并且只针对百度百科已成功收录的词条开放,暂未成功收录的词条,则需要首先按照百度百科创建规则创建词条);

2)词条名字得和身份证一模一样(艺名、笔名、曾用名不算);

3)有工作证明、技能证书等能够区分你和其他同名人身份的证件。

准备篇

  1.词条资料。先将需求创建词条的资料准备好,特别是你的词条需要展示哪些栏目等先列出来,如基本资料、发展历史、企业荣誉、企业团队;那些比较虚无缥缈或者容易出现主观性的语句放弃,如企业文化、企业价值观等等。尤其需要注意的是,词条的基本资料是必须要有的,如企业创建历史、经营业务、创建人等。

  2.参考资料。现在创建一个新的词条,词条内容的参考资料是必不可少的,如果你的企业、产品、网站还是刚刚建立的,媒体还没有报道过什么信息,那么这个时候你必须主动联系软文发布商发布一些企业、产品介绍的文章了。这里也有几点要求:

  (1)文章要求。文章根据上面一步的词条资料来撰写,内容需要包含词条创建的全部内容,如果没有包含完全或者是没有创始人、企业团队、创建时间等必备信息的话,那么你就只有另外花钱另发一篇文章了;注意文章不要带有明显的广告性质,软文性质过于明显后续的人工投诉是很容易被识别的,词条也基本上是没法通过了,文章站在一般新闻稿对于企业、产品的介绍即可,不要可以追求广告、夸大。

  (2)文章渠道发布要求。这个是重点,推神网总结有三点要求:一般的媒体网站不行,最好是网易、搜狐、凤凰网等这些大型的门户网站;带有免责声明的媒体网站不行,譬如中华网,所以联系发稿渠道的时候一定要先看看这个网站的文章是否带有免责声明;不能是开放性平台,如搜狐滚动,这一点是很多人忽略的。

编辑篇

  其实这一篇没有什么技巧,将参考资料中整理编辑即可。

  1.避免主观性词语。有了参考资料后可以提取参考资料中的内容进行编辑,有2点需要注意:(1)词条的内容必须是在参考资料中出现的;(2)一定要去除主观性、感情性、形容词性的词语,如雄厚的、美丽的……

  2.企业词条可以尝试企业通道。这个就不多说了,专门为企业词条准备的词条,通过这个相对来说企业词条的通过机会会更大一些。

通过篇

  1.根据审核修改。对于这种商业性质比较明显的词条,机器审核通过的可能性基本是不高的,这一步对于我们的意义来说就是一个初步的审核步骤,根据审核结果一点点核对词条是否符合要求,哪些地方不符合要求,确保审核反馈出现的问题出现得到修改。

  2.人工申诉。如果自认词条经过修改后已经没有问题了,可以尝试人工反馈,这个时候可能有三种情况出现:

  (1)通过反馈,词条直接通过审核显示,这样当然是最好的结果了。不过根据本人的经验来看,这种情况算是很走运了,出现的机会不多。

  (2)词条仍然还是存在问题。如果你这个时候网站还存在问题,人工反馈结果会有一定的说明,虽然有时候不明朗,这就需要你仔细揣摩,进而对词条进一步的修改,确保符合要求;

  (3)词条没有问题了,但是仍然没有通过,这个时候我们就需要下面的第三点了。

  3.重复人工申诉。这个重复人工申诉也是有技巧的,这里推神网也没什么好传授的,只要记住两点:反馈语言要诚恳、有礼貌,要想象你写的反馈信是会有一个审核人员核查的,而不是一个机器;对于人工反馈回复,有过则改,无过则在重复人工申诉中说明情况,务必消除审核人员的疑惑。

  4.网站备案信息的解决方法。

  这个应该是普遍编辑网站词条的一个困惑,每个网站词条创建审核反馈都是需要提供备案资料,但是工信部备案查询是不能形成固定的链接的,只能够在线查询,这就形成了一个矛盾的地方,而百度百科不论你如何反馈都是需要提供备案资料,可谓是难倒了不少人。

  在词条正文中直接插入备案资料,如备案号,备案网站名称。这样虽然机器审核的时候不会通过,但是在人工反馈的时候说明原因,就有一定的几率通过。需要注意的是:备案号直接填写备案号主题即可,不要填写“-”避免审核人员查询的时候不能查询出来;工信部备案查询有些问题,有时候不能准确查询出来,如果你的网站确实有备案,必须声明这一点。

  百度百科审核开始是机器,这个审核只是根据一些规则来审核,类似网站类、企业类的词条审核基本都是不通过的,即便你的词条没有问题也会触犯机器审核的规则;

  而人工审核,是人就会犯错,我们不需要将其回复当成是一定正确的,只要根据其回复仔细改进词条问题,保证词条不出问题。然后在反馈中说明情况即可。

QQ图片20171219092156_副本.jpg

所以如果想要获得更多特权、更高级的服务,就需要付费,或者通过外包公司来代做百科,如:做百科优化网。

做百科优化网拥有多年的工作经验,了解百度百科怎么做熟练掌握创建百科的注意事项,帮助个人与企业快速通过百科审核。

新手没有经验,也不懂得创建技巧,是不建议自己去尝试创建,因为你的百科一旦创建成功,后期你修改的话,难度非常大。更多资讯,可以百度一下:百科优化网

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