百度百科推广的7个要点

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最开始接触到百度百科是在一次群内交流的时候,很多高手都在讨论百度百科效果如何如何好,排名占尽优势。当时作为一个菜鸟的我感觉很新鲜,心想这么好的推广想法我当然要试试喽。于是自己就开始着手操作,后来经过一次次的撰写词条、提交词条、等待审核、修改词条、再等待审核,直到最后百度百科管理员提示:恭喜您!您的词条已通过审核。当然,在这之前收到更多的是:请您核实,是否加入了与词条名不相关或相关性弱的内容,比如冗余、无意义或违规信息(如:非客观、准确、全面的信息)等。

QQ图片20171206113658.png

  那么我们推广为什么一定要选择百度百科呢?用某网友一句经典话来解释:人在做,百度百科在看。的确,百度百科给我们的网络生活带来了丰富的知识,很多词语都会收录到百度百科。这对于网络推广人员来说,利用好百度百科会给我们的推广工作带来意想不到的效果。今天就如何更好的使用百度百科分享一下自己的经验。

  1、百科建设重视账号的培养

  现在要跟大家说的第一点就是,工欲善其事必先利其器。也就是我们通常所说的账号的培养。这一点是十分重要的,做网络推广的人都知道不管你是利用博客、论坛还是问答或者权威平台都是需要账号的。而这个账号就是你的号码牌,你的账号等级越高,通过率也相对会高,而且也说明的权威比一般的新用户要高,其贡献率也是不言而喻的。

  2、先通过,后期再做补充完善。

  撰写内容时,前期是简明扼要为主,文字尽量表达到位,精炼最好。切勿出现联系方式。此条很重要!

  3、利用百科熟悉规则先入为主

  我们现在利用的是百度百科平台,既然搜索引擎是百度的,那么你就只能按照百度的规矩来。否则它不收录你的页面,不通过你的词条都是情理之中的。这就需要我们在编写词条的时候首先花点时间去了解一下词条的编写规则,千万不要触犯百科的规则,否则要想通过也是十分困难的。格格不入的编辑词条百度自然不会给你面子,因为首先是你没有给它面子,所以熟悉规则的这条的重要性我们就不多说了。

  4、百科建设注意链接的融入

  其实建立百科一方面是为了增加网站或者这个词条的权重,还有一个重要的方面就是增加高质量的外链。在百度百科成功设置一个外链比你在外部论坛、博客增加十条外链都管用。权重的分配和继承大家自然清楚,因此,我们在做词条的时候不要第一次提交的时候就加入链接。其实,大家都想融入链接,但是百科必然给你通不过,你也是白做,还是要再次修改。因此,一般选择创建时间超过一周的词条进行编辑,为词条扩充超过一半的内容,再添加一些相关链接,中间夹着自己的链接。这样做是为了给编辑一个假象,让他注意不到你的链接。人工审核的劣势就是注意力通常在量大的一方,如果你仅仅添加一个链接,肯定不行,而你添加了大量的内容,就会忽略掉你的广告链接。其实这只是其中一个方法。还有我们在参考资料里面也可以把地址设置为百度知道或者其他权威性平台,后面再跟上自己的地址也是比较有效的。

  5、尽量不要出现多个关键词重叠,避免广告嫌疑。

  发布百科时,尽力不要出现关键词堆叠。百度有专门的审核百科的工作人员,这些人每天要面对成千上万条词条的海量审核工作,工作量可想而知,一般每条词条都是大体上看一遍觉得顺,而且没有觉得创建者故意堆砌关键词、放产品名称做广告,这类型的词条就极其容易通过。所以当你的词条被告知无法通过的时候,就要好好的重新看一下是不是自己故意加重了品牌词的宣传渲染成分了,或者是哪里广告倾向明显了,百度之所以不让这样,是有意侧重百度百科知识性权威性,也越来越注重用户的体验这一面了。

  6、词条命名要准确

  在创建词条的时候为了方便他人的理解,请不要使用无意义或模糊的题目,并尽量使用全称。

  7、提供相关图片

  一个词条是否吸引人,是否得到充分诠释,不光由文字内容决定。为您的词条上传美观而富有关联信息的图片,会给这个词条增加说服力,达到图文并茂、事半功倍的效果!


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