百度百科对企业有什么好处

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在信息传播如此迅速的当下,如果我们想要了解一个企业,轻松点击鼠标网络上搜索一下就可以实现。而在搜索的内容中,如果企业有专属的百度百科,那么无疑会让人更加信服。因此企业往往都很重视建立百度百科。

 

其实百度百科的优势不仅仅如此,它还有如下的优势:

1、极佳的占位

百度百科的百度权重是8,Alexa世界排名第5,因此企业建立的百度百科往往会有非常好的收录。在网络时代,信息量大且碎片化。根据百度的规则,百度首页非广告展现位置只有十个,而百度百科能在有限的位置里占有一个高质量的内容展示位,对于企业宣传来说十分有利。

2、权威的象征

百度百科公正、开放、具有公信力的特点。创建百度百科是公司权威的象征,也是公司实力的体现。拥有专属的百度百科可以快速建立与消费者的信任。另外,还可以通过创建词条系统地对企业进行包装,让企业的形象更加高大。在网上繁杂的信息中,百度百科也是最权威的参考。

3、吸引流量

用户搜索相关关键词进入百科词条时,能借助百科词条给自己的网站带来很可观的流量,而且转化为客户的几率较PPC及PM广告大得多,误点概率极小,为企业带来更多利益。

4、效果稳定

很多企业都重视SEO的优化,希望自己的官网能够在搜索页里获得更好的占位,但是实际效果却发现如果不能长期持续投入,官网的链接排位就会逐渐下滑。而百度百科则不同,只要成功创建,往往就能占住很好的占位,而且不容易跌落。

5、宣传名片

百度百科可以持续的编辑,所以企业可以根据自身的发展不断调整词条内容,把企业最新的资讯介绍给客户。

根据统计,每天有超过5千万人在百度百科浏览词条,企业应当重视起来,将百度百科打造成面向消费者的第一阵地。



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