百度百科创建编辑只要在权威媒体发稿就可以了

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百度搜索品牌词,百度百科一般都能排在前3名的位置,由于排名靠前,成为品牌建设不可忽视的一环。


百度百科要想审核通过,一般需要先将内容发布在权威媒体作为参考资料。


所谓权威媒体不能是今日头条、搜狐自媒体、微信公众号、百家号等各种自媒体。


最好是新华网、人民网、新浪网易搜狐腾讯主网站(各种地方频道很难通过)、各地权威报纸等有新闻资质的网站、gov.cn域名的ZF网站。


关于权威媒体,百度百科官网有专门的介绍,大家可以仔细研读一下。


然而,阿荣想说的是,哪怕是在权威媒体,还是有这么几个坑要注意。


1、文章要具有新闻性



不具有新闻性是指文章没有包含新闻6要素


新闻6要素:时间、地点、人物和事件的起因、经过、结果。


不满足新闻6要素,或包含大量宣传性广告内容的文章会被判定为软文。


新闻不会大篇幅介绍企业背景、历程、个人经历等内容,请大家注意甄别,满足要求的新闻示例:http://www.xinhuanet.com//politics/2017-07/04/c_129646569.htm。


2、文章内容要和百科内容一致,最好是完全相同的句子



3、文章内容要和词条相关。


比如品牌和企业不是同一个概念,品牌词条里面不能放过多的企业介绍的内容。



4、文章末尾不能含有免责声明


免责声明往往是网站加的。所以不能发有免责声明的栏目。





上图:网易的免责声明



5、内容要精简


内容尽量精简,不要长篇大论,目前百度百科最多只能上传2万字。这还不是关键,关键是话一多,就被判为内容冗长,不给通过。



6、内容不能有广告宣传、网址、联系方式、微信等



7、不要夸大宣传


即使是你的新闻文章中有第一、国际领先、全球领先”等等修饰用语,百度百科中最好也不要用。


发权威媒体费用不菲,如果发完了百度百科还是不能用,那损失有点大。


以上几点经验分享希望对你有帮助。


也欢迎大家指正和补充。


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