手把手教你如何设计高转化落地页

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之前小编给大家总结了一下信息流广告创意素材策划的4个误区(点击查看原文),今天我们来看一下落地页设计需要注意哪些方面?

推广方案的设计要以产品满足用户的需求出发,以推广效果指标为核心,综合提升页面转化能力,有效健全的数据体系,便于发现问题优化解决问题。

落地页设计要注重三个方面:方案内容、页面体验、数据追踪。

一、方案内容

1. 落地页首屏必须与外层广告创意高度相关,首屏精简信息,突出核心卖点,减少用户首屏跳出率

2. 落地页详情需以推广内容为核心,展示目标用户最为关注的信息,明确推广内容能够满足用户哪些需求

3.文案清晰、重点突出、主次分明,便于用户读取有效信息,建议模块化实现页面详情信息

4. 转化窗口设置诱导用户转化的信息,提升用户转化率

二、页面体验

1. 落地页建议与外层创意设计协调统一,符合用户喜好

2. 页面打开速度一定要快,避免页面打开速度慢导致用户大量流失。

如果页面打开速度过慢,需检查服务器、网站、代码、页面加载量,比如是否页面图片过多过大,导致加载量过大,影响页面打开速度

3. 转化窗口的设计符合用户行为习惯,综合提升用户操作便捷度,促进用户转化。如:转化窗口设计突出、省力,并且不干扰用户有效阅读;页面过长可以通过底部悬浮导航栏方便用户浏览等

三、数据追踪

1. 页面转化数据必须能够有效获取,保证推广效果

2. 页面转化来源必须能够追踪到创意层级,便于后续账户分析,优化降低推广成本

3. 页面访问数据等实时监测,便于发现推广问题,分析解决流量情况等问题

综上,设计制作质量高的落地页,有效承载转化,促进推广目标的完成。


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