企业百科怎么做? 如何做企业百度百科才能通过审核?

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企业百科怎么做?我想这个问题一定困扰着许多做百科推广的同仁。众所周知,百科占百度搜索权重非常高,百度百科是百度旗下的拳头产品,其PR值高达8,alexa世界排名第五位,搜一个名词时,百科词条往往显示在百度搜索的首页第一的位置。能够在百度百科上发布一条信息,并且附带自己的网站地址,对网站优化有莫大的好处。但是百度百科并不好编辑,稍有不慎便会审核不通过,因此提高百科词条的通过率成为了许多站长的难点之。

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据百科优化网小编观察,一般无法通过的词条百度要么以词条可读性不强,要么就是有广告嫌疑为由拒绝,只要你稍微修改一下,到贴吧投诉,记住一定要积极去投诉,和他们的编辑保持一个良性的互动,一般两次之内一定能够通过审核并正常的显示了。当然,见到你词条正常显示的时候,也要发个帖谢谢一下他们。毕竟大家的劳动都是要得到别人的认可与尊重的,百度的员工让你通过的也当感谢一下,下次说不定会让你更顺利通过呢。

下面就给大家说说公司百科怎么做这六大技巧:

一、先通过,后期再做补充完善。

撰写内容时,前期是简明扼要为主,文字尽量表达到位,精炼最好。切勿出现联系方式,按照一定的模板书写正文内容。目前百科词条的涵盖面已经非常广泛,基本上各个行业都有已经存在的词条供我们参考,在书写我们自己的词条之前,选择一个与自己行业相近的词条,并按照这个模板进行修改,成功率至少会提高百分之六十以上。我以公司百科词条来简要分析下。

二、词条编写框架

基本信息栏

公司名称:公司性质:员工人数: 企业地址:

2.主要目录

企业简介(一级目录)

企业文化(一级目录)

企业性质(二级目录)

服务理念(二级目录)

发展规划(二级目录)

服务范围(二级目录)

管理团队(二级目录)

企业荣誉(一级目录)

企业信息(一级目录)

有了这个大框架,只要把自己的公司内容填充进去,基本呢上百科词条的成功率也就成功了百分六七十。笔者使用这招为六个公司做过百度百科,通过率高达百分百!

三、语言描述要准确客观全面

一条词条要保证通过率,首先就是要保证内容描述的准确,一定要与主题相关,如果标题是描述某公司,而内容里面则是写其他公司,虽然说有可能这个其他公司是这个某公司的旗下子公司,但是百度无法识别,所以我们在正文中要突出自己写描述的核心关键词。客观全面则是要求语言不能夸大,比如使用很,非常,特别之类的,如果检测到这些词的出现频率较高,通常是无法通过百度审核的,因此大家在描写正文时,尽量使用客观、第三方的语气来准确的描述。结合上面所说的成功模板套用,基本上成功率提高到了百分之八九十。尽量不要出现多个关键词重叠,避免广告嫌疑。

三、关键词

发布百科时,尽力不要出现关键词堆叠。百度有专门的审核百科的工作人员,这些人每天要面对成千上万条词条的海量审核工作,工作量可想而知,一般每条词条都是大体上看一遍觉得顺,而且没有觉得创建者故意堆砌关键词、放产品名称做广告,这类型的词条就极其容易通过。所以当你的词条被告知无法通过的时候,就要好好的重新看一下是不是自己故意加重了公司产品的宣传渲染成分了,或者是哪里广告倾向明显了,百度之所以不让这样,是有意侧重百度百科知识性权威性,也越来越注重用户的体验这一面了。

四、细节处理

插入图片,引用参考文献,参考资料一定要权威相关 做好上述两个方面之后,我们要尽量为正文配点图片,相关性要强,比如公司简介可以配张公司的全景图,介绍人物,可以配张人物图片。图文相结合,一般来说这个词条的通过率已经是提高到了百分之九十以上,剩下我们要做的细节就是引用参考文献,参考文献要详实,做到有理有据。我们可以事先建立相关的网站或者去权威媒体上面发布相关词条的内容,这样我们编写词条的时候就会有相关的参考资料,这样更容易通过。最为关键的地方是参考文献如果是引用自己网站的内容,那么就相当于一条外链。

最后一个地方是扩展阅读,笔者所做的八条百科词条中,每个都加上了公司的官网,这条外链对于公司网站来说,分量是相当重。

词条编辑好了,提交后期要善于投诉。

五、善于投诉

据我们观察,一般无法通过的词条百度要么以词条可读性不强,要么就是有广告嫌疑为由拒绝,只要你稍微修改一下,到贴吧投诉,记住一定要积极去投诉,和他们的编辑保持一个良性的互动,一般两次之内一定能够通过审核并正常的显示了。当然,见到你词条正常显示的时候,也要发个帖谢谢一下他们。毕竟大家的劳动都是要得到别人的认可与尊重的,百度的员工让你通过的也当感谢一下,下次说不定会让你更顺利通过呢。

六、总结

基本上公司百科怎么做就是这些内容了,百度百科其实说难也不难,重点在于把握这些细节,如果严格按照上面的三点步骤去做,成功率一般挺高。

最后,再说一句,等级高的账号相对来说创建通过的概率大点,没有通过的时候不要一直去提交,应该找出原因修改好之后再去提交。没有等级高的账号的话可以去找百科优化网的推神。


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