如何可以免费创建自己的百度百科

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百科词条是企业在互联网上的一张重要名片,一定程度上担任着企业品牌脸面的重要作用。所以不管是新创建的企业,还是在某业内小有名气的“明星”,都希望自己有一个内容丰富的百科词条。可是,百科创建本身是杜绝商业因素的,是一个公开的、自由的、为用户提供权威信息的网络百科全书,平台的目的是传递信息,而不希望成为做商业宣传的阵地,所以对于商业词条审核更严,通过率较低。

那么怎样才能成功建设百科词条呢?百科优化网分享几个要点。

QQ图片20181101195355.png

百科文案——顺应百科平台规则

作为为企业及明星提供网络宣传服务的机构,百科优化网长期关注互联网平台的动向,多年来为大中型企业提供网络营销解决方案,也为众多客户成功建设了百科词条。当然,建设百科词条不能完全一腔情愿地编排内容,要顺应百科平台的规则和机制,灵活调整词条的内容。

作为企业方,更愿意把自己的百科建设成一个海报形式的,把自己的产品和优势及售后服务统统介绍一遍,为销售服务。企业方的这种想法可以理解,但是目前百科的收录规则已有变化,在十年前这些内容都是可以建上去,但是目前来讲几乎不可能,小马识途网络营销顾问猜测将来也没有宽松的可能性,所以企业想通过百科审核只有顺应百科的平台规则,用平实的语言,建设有合法参考文献的内容。

参考文献——官方审核通过的信息

百科审核不通过的原因有很多,但是屡屡审核不过的原因最多的就是参考文献不合法,那么什么样的参考文献才是合法的呢?百科优化网凭借多年实施网络营销项目的经验总结有一下几种:

第一、党政新闻媒体报道的内容

有党政背景的新闻媒体报道的内容,可以作为合法参考文献,但是也并不是权威新闻媒体报道的内容就肯定可以通过百科。小马识途网络营销顾问特别注意到百科审核机制里有一条,企业发布的公关软文不能作为百科的参考文献,所以百科参考文献不仅要求平台是权威的,也要求内容是绝对可靠的。

QQ图片20181101195348.png

按照百科优化网团队的建议,作为百科参考文献的文章最好发布在人民网、新华网、中新网这样的网站上,这几个平台是最容易通过审核的。其次还有新浪网、腾讯网、央广网,这是第二梯队可以考虑的。另外,小马识途提示大家需要特别注意的一点就是媒体报道必须是本站首发且不能发布免责声明,带有免责声明的或者来源是其他网站的新闻报道,一般不能通过百科审核。

第二、政府信息平台

在政府某部委或地方政府信息网发布的内容可作为百科参考文献,且通过概率较大。例如,全国工商信息公示系统的企业信息可直接通过百度百科,企业注册成功后被工商信息系统公示出来的信息百度百科有快速通道直接通过。但这种词条相对来说内容单薄,对于企业宣传的意义不是很大,但有总比没有的好,可以多做品牌宣传,有权威媒体的官方报道之后再丰富百科内容成功率就比较高了。

第三、手机应用平台

经app应用市场审核通过的APP信息可作为百科词条参考文献,且通过率较高。相对于企业工商信息系统内的内容,APP应用的信息更加丰富一点,作为APP软件的百科词条也足够用了,手机应用平台作为参考文献是比较可靠的,对于一些品牌简称如果有APP应用,这倒是一个通过百科词条的捷径。

百科建设是目前网络推广工作中的一个难点,以上内容是百科优化网根据以往工作中积累的经验分享,供大家参考。


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