好营销的基础一定要有了产品思维

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 做营销确实真的非常不容易,怎么说这个不容易呢?其实很多企业主都在用试错的方式选择营销,比如说拿微信来做营销,有一些品牌会比较适合这样的营销,有些品牌则不是很适合这样的营销,品牌不断的选择不同的平台进行相关的试错,其实有些时候试错成本是非常高的,而且有些企业试错之后感觉很迷茫然后索性就放弃了营销,因为有时候营销对于品牌来说真的很受打击。所以从我们自己的视觉来看其实一个产品其实好久站在了营销成功了一半儿。

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产品其实是最根本的东西,好的产品其实就是代表了好的商业价值,尤其是在这个物质非常丰富的时代,产品同质化又很严重,如果产品不够好会很快被市场无情淘汰。


一,新品的出现应该比旧的产品更好一些


新品应该比旧的产品应该更好一些启示这点并不是很难理解,因为一般的市场是商品稳定的,商业市场整个也是向前来发展的,只有我们的产品足够好才能改变原有的商品。比如说我们原有的打车习惯是乘坐出租车,但是APP软件出来了,比如说滴滴打车,我们在家里都能打着车,不像早期我们一定要站在大马路上才能打到车,所以产品出现了之后展现出来了他的方便,比原有的产品更加方便,所以他才能够迅速的占领市场。


2,比消费者想的更加远一些


我们需要比消费者想的更远一些,其实很多消费者也不是特别清楚他们究竟是需要什么产品的,是后来产品出现了之后,人们才明白对的我是需要这款产品的,比如说最早以前没有电视机,后来电视机带给人们了很多乐趣之后,人们才觉得电视机原来是这么有用的,所以比消费者想的更远一些,是产品能够创新,因为有了创新才能引领市场占领客户的心智,这也是苹果手机能够占领市场的主要原因。


3,我们的产品总是在更新换代


我们的产品总是在更新换代,不论是汽车厂商,每年她们的产品都会更新换代,也包括手机,手机不断的会出现一些新品的发布会,包括最早之前的QQ,有2010版本的,2012版本的,都是在不断更新的,就是不断的更新,向市场证明我们的产品一直关注消费者的消费升级,我们的产品也在升级。产品一直没有任何变动,比如说一些例如莎普爱思,六个核桃这样的商品之所以上市IPO很困难的主要原因在于她们的宣传费远远高于研发费从而被人们质疑,所以其实对于企业而言,商品本身其实同样的重要。


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