99%的企业编辑百度百科词条创建失败,都因为这2个原因

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  业内有个经典戏言:“连个百度百科都没有,还好意思称自己是品牌!”短短一句话,就说明百度百科在企业网络品牌打造里的重要性了。

  确实,百度百科作为网民第一入口,借助百科其第三方背书能力以及全面精准的品牌输出内容,从而提高消费者对品牌的认知度,这对于塑造品牌公信力,引导消费者对品牌的关注和信任起着至关重要的作用。

  (一)这个原因,让90%以上百科不能通过审核

  随着企业对品牌重视度越来越高,企业对百度百科的重视度也越来越高。

99%的企业编辑百度百科词条创建失败,都因为这2个原因

被百度放弃的企业百科词条创建与编辑服务

  在2017年9月份之前,还可以通过开通百度竞价,之后在后台支付6998元即可开通企业百科。而现在只能自己创建和编辑百科内容。

  让企业主头疼的是:自己提交百科,基本上基本上90%都不通过。

  其实这里最大的原因就是参考资料的问题,如:您编辑的词条中有关键信息缺乏有效参考资料佐证、您提供的参考资料来源于官网或为用户提交的内容、您编辑的内容缺乏对应的参考资料、您提供的某个或某些参考资料不可信或无法访问等等原因。

99%的企业编辑百度百科词条创建失败,都因为这2个原因

百度百科词条创建不通过原因

  提交参考资料时,必须注意以下4点

  针对参考资料,我们需要注意这些因素,否则你编辑的百科会一直不通过。

  1、检查提供的参考链接是否来自权威平台,如人民网、腾讯、新浪、事业单位性质的地方媒体报纸、政府网站等。需要注意的是,如果新闻不是首发的话,还要检查来源平台是否符合要求。

  2、检查提供的参考链接页面上是否有免责声明和责任编辑,如果有免责声明或者没有责任编辑,说明网站不对内容真实性负责,则参考资料不可用。需要注意的是,如果新闻不是首发的话,还要检查来源平台是否符合要求。

  3.检查参考链接中是否有空间、BLOG、微博、微信、网络百科、各类自媒体账号平台等可以由用户注册发布内容的平台,页面含有“免责声明”的平台,可接收软文的媒体频道,外文网址,以及稳定性差易被劫持的网站。需要注意的是,如果新闻不是首发的话,还要检查来源平台是否符合要求。

  4、检查参考链接中是否有虚假网站、售卖推广性质网站、公关软文(不具有新闻性)等需要注意的是,如果新闻不是首发的话,还要检查来源平台是否符合要求。

  关于是否为软文,百科辨别规则为不满足新闻6要素,或包含大量宣传性广告内容的文章。新闻6要素为时间、地点、人物和事件的起因、经过、结果。新闻不会大篇幅介绍企业背景、历程、个人经历等内容。

  (二)不了解百科规则,也会让你功亏一篑

  第二个百科创建编辑不通过的原因,是对于百科规则不了解。

  如:您添加的图片不正确、您编辑的内容与词条主体无关或相关性低、编辑的内容与词条主体无关或相关性低、您编辑的文字或图片中存在联系方式、您编辑的词条格式排版不美观或属于无意义调整、您提供的材料或参考资料与内容无法对应、您编辑的内容存在宣传修饰性描述或语言风格类似广告宣传稿件等原因。

99%的企业编辑百度百科词条创建失败,都因为这2个原因

百度百科词条创建不通过原因

  百科规则向来不明晰,不想1+1=2这种很硬性的规律,因此在编辑百科过程中一定要注意。

  1、宣传修饰性内容或广告宣传语需改为客观说明式语言。宣传修饰性内容及广告宣传语包括:

  >>比喻、夸张、设问等修辞手法和堆砌华丽辞藻,如“一流/雄厚/精湛/卓越/优质/优秀/高品质/过硬”“素质高/业务精/精英”“最XX之一”“世界XX之都”等,若有报道证明具体排名,需提供参考资料,写明“据XX报道,本公司位列行业第X位”;

  >>二人称描述,如“我/我们/您/本品牌/本公司/本产品/本网站”等,需统一修改为第三人称“该公司”“他”;

  >>不确切的描述,如“目前”“多年经验”“广受好评”等,需改为“XX年X月X日”“十年”;

  >>使用具有营销表态性质的描述,如“竭诚为您服务”、“欢迎投资加盟”等。

  2、参考资料中并未提到编辑的词条名或标识的信息点,如词条内出现朗宋传媒,而参考资料中完全没有提及朗宋传媒。

99%的企业编辑百度百科词条创建失败,都因为这2个原因

百度百科词条创建不通过原因

  3、排版问题

  >>正文内容不可出现大篇、整段内容粗体、斜体;

  >>正文中不可出现大段空白;

  >>添加无意义符号或标点;

  >>无意义的调换词条段落顺序。

  4、图片中存在广告宣传内容,如:电话号码、邮箱地址、网址链接、二维码、QQ号、微信号、微博ID等联系方式。

  5、词条中存在与词条完全无关的内容,如在朗宋传媒词条中大篇幅介绍大象。

  6、词条中有与词条主体相关度较低的内容,比如:

99%的企业编辑百度百科词条创建失败,都因为这2个原因

百度百科词条创建不通过原因

  企业:可以编辑企业简介、产品及服务、发展历程、组织架构、文化理念所获荣誉、社会活动、企业地址等,但不能大篇幅介绍企业旗下的某个具体品牌、产品、子公司、创始人等。如有必要,需单独为品牌、产品、子公司创建词条;

  人物:可以编辑人物基本信息、人物经历、主要作品、人物评价、所获荣誉,但不能围绕某一个作品展开具体描述;同样的,人物观念、理念、家庭成员亦为弱相关内容。

  7、词条中直接复制大段无关或冗长的新闻报道,需对内容进行精简,提炼出关键信息。

  以上就是关于百科创建编辑不成功的两大阻碍点:参考资料和不了解百科规则。百科创建编辑并没有一个很明晰的规则,比如1+1=2这种很硬性的规律。

  (三)6大技巧,大大提升百科通过率

  虽然百度百科多次声明百科词条人人可编辑,词条创建和修改都是免费的,但这里需要很多技巧,下面分享一些个人总结的技巧,以供有需要的企业可以参考。

  1、公司百科词条名称以营业执照上为主,否则创建不成功;品牌百科以申请的商标名称为主,否则创建不成功;人物百科以身份证上的名字为主,否则不易创建成功。

  2、每次更新的内容不要太多,更新要从易到难,同时不要频繁更新,多次更新失败会拖慢审核进度。

  3、可故意设置一些小错误,在百科编辑没有通过的情况下,在此修改这些错误问题,容易通过。

  4、先增加一些不容易通过的内容或者参考资料对应的内容,在在百科编辑没有通过的情况下,增加具有强相关的内容以及权威的参考资料,有望一次性通过。

  5、加入图片、内链可提高通过率。

  6、至于账号等级与通过率的问题,如果不了解百科的玩法的话,即使给你一个蝌蚪号你照样不一定能通过。

  企业要做百科,需要有专业的人去做才会更好,而如果自己死磕的话,可能几个月都不一定有结果。因此建议公司即可以专门招聘一个专业的人去操作,也可以请专业的人去帮忙操作。

  如果没预算的话,本着不花钱就做好百科的搭建的心态去做的话,建议潜下心来先研究好规则,如果有一定预算的话,建议找个专业靠谱的服务商帮你做,毕竟专业的事情还是由专业的人做最好。

  切记,打着百度官方幌子的不要相信,因为百度已经放弃了企业百科业务。

  在最后,再谈一下,企业需要打造的是品牌百科矩阵,而非单一的一个百科。借助百度百科、搜狗百科、360百科、互动百科等百科平台,搭建公司百科、品牌百科、产品百科、人物百科等,从而关联公司、品牌、产品、人物乃至行业。


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